Some of my best work started with a text message, a napkin idea, or a sticker I made for fun that ended up at Urban Outfitters. This is the work I did on my own terms. Different clients. Different worlds. Same eye.
OFF-SCRIPT
Not every project comes with a job title.
Explore SOME OF My FREELANCE Work
Forever & Today Event Planning
YIKES Sticker
The Forbidden Cocktail Club
FOREVER
& TODAY
FOREVER & TODAY
A full brand identity for an event planning company, built completely from scratch. The client had a clear vision and the good sense to actually trust the designer they hired.
- Logo design and brand identity
- Color palette and typography system
- Visual language and brand guidelines
- Event and promotional materials
- Deliverables across print and digital
Tassia Lacerda is a master mixologist and Bar Rescue alum who was building something bigger than a bar. The Forbidden Cocktail Club is a speakeasy-inspired community space for Black and Brown professionals, creatives, and entrepreneurs. She had the vision. She had zero existing assets. I built the entire identity from scratch, hand-drawing elements when nothing digital existed. It needed to feel exclusive, intentional, and worth the secret.
THE FORBIDDEN
COCKTAIL CLUB
THE YIKES STICKER
THE YIKES
STICKER
Designed this when I was broke in New York and needed something that could sell itself. Put it on Redbubble so I didn't have to touch shipping or production. It took off. At its peak I was making $1,000 a month off pennies per sale. It became one of the most copied designs in the print-on-demand space. If you've spent any time on Etsy, Society6, or counterfeit sites across the internet, there's a decent chance you've seen it or a version of it that wasn't made by me. A phone case company eventually picked it up and sold it at Urban Outfitters. Apple reached out too. I answered late. We don't talk about that. I still collect royalties. The lesson: a strong concept does the work for you.
