Show branding, weather graphics, news promos, billboards, print ads. I touched almost every visual format KARK 4 put in front of an audience. Some projects took months. Some had to be done by morning.
ON-AIR
Eight years. One station. Thousands of pieces of work.
Arkansas Style is a daily lifestyle show on KARK 4. I built the entire visual identity from scratch and kept it alive for four years across every format the show touched. When the brand needed to show up in a new place, I figured out how to make it work.
- Show logo and brand identity
- Color palette and on-air graphic system
- Segment openers and show open
- Rejoiners and end credits
- Print ads, billboards, and signage
- Event materials and promotional pieces
ARKANSAS STYLE SHOW
INTROS + END CREDITS
INTROS + END CREDITS
SEGMENT INTROS
REJOINERS
When severe weather hits Arkansas, this is what viewers see first. I designed the Storm Team brand system from the ground up. Severe weather and standard weather logos, the full on-air graphic package, and the visual identity that ran across every weather segment on KARK 4. From newsroom screens to billboards across the state,
I built the look of Arkansas weather.
I built the look of Arkansas weather.
- Main weather logos and branding
- Standard weather graphic system
- On-air lower thirds and weather graphics
- Newsroom weather station design
- Billboards and outdoor advertising
ARKANSAS STORM TEAM
THE WEATHER CENTER
KARKFOX16+
SMART TV APP
KARKFOX16+
SMART TV APP
Local news has gone streaming. KARK4 and FOX16 launched KARKFOX16+ to bring live newscasts, weather, sports, and Arkansas Style to Roku, Apple TV, and Fire TV. I designed the:
- App logo and visual identity
- Background graphics and UI elements
- Show logos for featured podcast content
(I did not create this promo. This is simply for reference!)
official PROMO
LOGO + BACKGROUND in use
LOGO + BKG in use
Sweeps period meant one thing: no time to waste. I wrote the scripts, pulled the footage, edited in Premiere, and delivered TV-ready spots. Sometimes by the next morning. These promos had a few days to run and a few seconds to get the point across. You either nailed it or you came in early and fixed it before anyone noticed. Eight years of that will make you fast. It'll also make you really good at trusting your gut on the first pass.
KARK 4 News Sweeps Promos
KARK 4 News promos
(You can watch the full special here.)
REFLECTIONS:
THE DAY AR STOOD STILL
March 31, 2023. Five tornadoes. One day that changed Arkansas forever. KARK 4 commissioned an hour-long documentary special to honor it and I was the lead designer. I built the logo, the visual identity, the opens, the promos, and the credits. Everything that gave the special its look and its weight.
This one won an Emmy.
This one won an Emmy.
March 31, 2023. Five tornadoes. One day, that changed Arkansas forever. KARK 4 aired an hour-long documentary special to honor it, and I was the lead designer. I built the logo, visual identity, opens, promos, and credits. Everything that gave the special its look and its weight.
This one won an Emmy.
This one won an Emmy.
Billboards are the biggest canvas you'll ever design for. Drivers have about three seconds at 60mph to read it, feel it, and remember it.
Every decision about the type size, the crop, the negative space has to work at a distance and at speed. I designed outdoor campaigns for KARK 4 talent, the Arkansas Storm Team, show launches, and station milestones. Really big type. Strong imagery. Bold colors.
Every decision about the type size, the crop, the negative space has to work at a distance and at speed. I designed outdoor campaigns for KARK 4 talent, the Arkansas Storm Team, show launches, and station milestones. Really big type. Strong imagery. Bold colors.
BILLBOARD CAMPAIGNS
AS SEEN ON/IN
